And in today’s digital world, that means falling behind competitors and missing many opportunities for guest engagement, revenue, and data insights.
A well-designed, cloud-based membership solution, such as Membership Anywhere, is one way to streamline your zoo or aquarium’s operations, expand reach, strengthen guest relations, and turn loyal customers into vocal brand advocates. Here’s how:
Convenience that delights both guests and staff
With a digital membership card, guests can avoid wait times and the scramble to find their physical card, instead using Apple Pay or Google Wallet to store their membership details. They’ll also receive updates and alerts directly to their phones. Paperless membership is also more efficient and sustainable for your organization, as it lowers mailing and staff-handling costs, reduces plastic waste, and streamlines operations.
Friends invite friends (who become members)
With digital membership like Membership Anywhere, you can issue multiple passes per year, run seasonal guest campaigns, or reward members for referrals. They can be shared instantly via email or text with friends, family, or coworkers—and best of all, new visitors can explore on their own without a member having to attend with them. Collecting the contact information of these new visitors creates meaningful opportunities to engage with them before and after their visit as well.
Flexible, customizable tiers and packages
With digital membership cards, you can offer customizable tiers, bundled packages, or cross-promotions with partner zoos, parks, aquariums, or other leisure destinations. Digital programs make it easy to deliver customized promotions, time-sensitive offers, marketing, or location-based discounts directly to your customers, without incurring additional effort or expense.
Rewards and promotions that feel personal
With digital membership, longstanding and loyal members can track their progress, access perks, and redeem rewards long after their visit, increasing lifetime value and promoting more frequent, intentional use. VIP customers can be offered fast-lane entry, early access, members-only hours, or even real-time digital coupons—receiving communication in their preferred channels. In other words, enhance the guest experience with perks that feel personal, timely, and exclusive.
Seamless integration and insights
Membership Anywhere connects effortlessly with your existing tools—Altru, Salesforce, Tessitura, ACME, Accesso, and Raiser’s Edge—so that all your ticketing, donor, and engagement data stays in sync. Built-in analytics and guest surveys reveal who your visitors are and what keeps them coming back. With scannable QR codes and app integration, you’ll get real-time data on who uses membership and how often—providing valuable insights into your audience so you can reach out when the timing is right.
In other words, say goodbye to plastic cards, procedural waste, and floundering membership numbers. Refresh your Zoo or Aquarium operations with streamlined membership tools, all conveniently packaged into a single, smooth, multi-channel membership app.
Ready to upgrade your membership program?
Join the growing number of zoos and aquariums modernizing their memberships with Membership Anywhere. Let’s make your next season your most successful yet!