Organizations built on repeat business know it well: To build lasting relationships takes a lot more than simply getting patrons in the door. Prioritizing a rewarding guest experience is an important part of retention—one aspect of which is honoring your most frequent and valuable patrons with exclusive loyalty points, perks, and benefits. Digital membership cards can make this fast, easy, and nearly seamless to implement.
A well-designed loyalty program (ie, one offering fast and frictionless entry, exclusive offerings, and rich tracking and data) doesn’t just thank visitors for showing up—it encourages them to come back again, to make another purchase, and to bring their friends. Here are some reasons why loyalty rewards are a great idea for your salon, museum, amusement park, wellness studio, gym, spa, or beyond.
Rewards integrate seamlessly.
Using a digital membership card program allows you to integrate a rewards program with your existing system with no 3rd party tools or operational headaches. For example, you can offer exclusive perks or discounts to members who fill out a guest survey, or you can include the use of a fast lane for your most frequent visitors. These features don’t just reward guests—they help you gather insights that continually refine and improve your membership program. Other features include a personalized guest check-in experience, and attendance reports that help you learn more about how your guests redeem their rewards.
Works with a smartphone’s native wallet.
With no app to download or log in required, guests can easily store and access their loyalty rewards via Apple Pay or Google Wallet to check their point balances or redeem rewards from the convenience of their phone–making cashing in easy and genuinely valuable to your member base.
Members are more likely to both return—and renew.
Whether you’re aiming to win repeat business, encouraging guest shopping, or converting guests into members, rewards issued via loyalty programs can quickly convert newbies into regulars. A simple compensation system — such as upgrades, discounts, or freebies — are one way to strengthen these important guest relations using tools and tech upgrades already at your disposal.
Every visit can become a rewarding one.
Earned points and loyalty cards encourage repeat visits by awarding perks for guest activities such as attending events, making purchases, or engaging on social media. By offering recognition for these small efforts, you can turn one-time visitors and guests into ‘frequent flyers—or even evangelizing brand ambassadors. In other words, that grassroots, word-of-mouth marketing that’s so invaluable to businesses.
All told, loyalty rewards for members aren’t just a “nice to have”—they’re a key, often undersold feature of today’s digital membership programs. Not only are loyalty points and cards frictionless to implement and cost-effective for your business, but they offer real value to your most devoted clientele. By offering personalized rewards tailored to visitor preferences, your digital loyalty program can build sticky, lasting customer relationships for years to come.
Ready to upgrade your membership program?
Membership Anywhere offers scalable solutions, seamless integrations, and hands-on support tailored to your mission. Get in Touch!